This infographic is inspired by Alex Ferrari's interview and his efforts at growing his email list. It neatly summarises one approach you can take to build your audience rather than throwing mud at the wall to see what sticks. Not that your creative work is mud.
This is it. This is the first issue of Follow Magazine.
You might have found us on Twitter or Instagram. You might have seen one of our sponsored ads in the usual indie creator haunts. Maybe you were just cruising through the Newsstand and Alex Ferrari’s crazy face jumped out at you. Hopefully a friend suggested that you should pick up a copy.
Wherever you found us it’s great to see you.
Follow Magazine is a place to celebrate and a place to learn. It’s a place for independent creators to feel at home and be inspired. We’ll explore ideas and tools to take your art to a new audience.
My name is Nathan. I’m the founder and owner of this exciting new tome. I’ve created this magazine because I want the same thing that you do. I’m a filmmaker and I want to bring my films to a new audience and have a sustainable career. I’ve tried having a day job, I’ve tried freelancing in related areas and I’ve tried starting my own film company.
I’m chasing forty years old and it’s time I made this art thing work for me. I have a life outside art. I have rent to pay and a family to take on the adventure. Through publishing a magazine I’m able to interview people who are already out there connecting with their people. I learn, you learn, it all works beautifully.
The good news is we’re in an age where we can connect directly with our audience and there is a swagload of tools available to facilitate that. The job of Follow Magazine is to give you a way forward and impassion you to take the next step.
Thanks for joining