Treat your audience as equals

Musician interview with Jonathan Moody

Jonathan Moody is a bass player and visual artist (but that’s another story). He has just released his first solo album, “Music for our Hands”…

it's an unaccompanied instrumental album, highlighting the capabilities of the electric bass, not usually considered a solo instrument.

To promote his work Jonathan uses social media…

Absolutely! In this age, you're silly not to. Social media puts you on the world stage and allows you to reach and connect with so many different people that you'd otherwise not have a chance to.

 

He’s found his niche on Facebook…

mainly because of the use of groups. There, it was relatively easy to find groups of like-minded musicians that you could connect with and share your music.

“The first word of social media is social”

As many musicians have found, it’s difficult to sell albums in the age of streaming…

It's actually pretty tough, because with all the streaming sites available for music, getting someone to commit to spending the $$$ for a download over streaming for free is a tough sell. For me, it's about sharing your story and making them feel that they want to invest IN that story.

 

Some of the services Jonathan uses to move his work are…

I'm using Bandcamp, CD Baby, and iTunes to handle all of the digital downloads, and CD Baby is vital in helping with the distribution to streaming services.

 

To get the word out there, Jonathan isn’t afraid to splash a bit of cash, but he always weighs up every option…

I've been a fan of "Never trip over the nickel to get to the dime" for years, and especially with your own music, that's key. I try to look at every opportunity carefully and judge how big the company is to see what we can do.

image credit Spotts Light Photography

Many creatives use tools or apps or even just good habits to structure their work on social media…

I've relied on Tweetdeck for a long time for my Twitter account, as that's saved me a bunch of time in scheduling regular posts. Other than that, I've tried to allot the same block of time every day to push out news, answer any questions and spread the love.

 

Jonathan’s top three tips for marketing creative work are…

1. Be authentic. Everyone is inundated with so many sales pitches and gimmicks, that any sign of someone being insincere is going to just turn them off.

2. Don't patronize your audience. Treat them as equals and you'll find out how loyal they can be (and how much they'll talk about you).

3. Have clever banter. The first word of "social media" is "social," so be that! Get out there, connect with your audience and have some fun. That's going to translate into authenticity.


To find out more about Jonathan Moody’s work hit his website.

If you have plans to launch your own album or other creative work, take a look at this free guide.