Editorial Issue 02

The holidays are over and we’re accelerating into the New Year. How is it shaping up for you?


This is going to be a big year for this humble publication as we expand the platform to give you more tools and inspiration for marketing your art. So many plans and so little time.


Following on from the interviews and articles in Issue 01, this issue has great stuff from an amazing line up of artists. Did you know there are poets that work full time? Meet Joel McKerrow. Pennie Wilcox from Hummingpea is kicking goals on Instagram and AAA+ has decided the best way to connect with his audience is by not telling them anything about himself.


A theme that’s emerged from the interviews is the idea that you need to work on your product first, get good at what you do before you take it to the audience.


Authenticity has also jumped out at me from these artists. As I learn more about marketing I have contact with content marketers. This is a well defined but growing region of the Internet where people sell you hopes and dreams. Art marketing borrows much from the principles of content marketing but I think creative impulse and authenticity set artists apart.


Read on to find out how Pennie Wilcox has mastered Instagram, discover from Joel McKerrow where performance poets hang out online, and, hear how AAA+ got a quarter of a million plays on Soundcloud.


If you have read Issue 01 of Follow Magazine we would love to hear your feedback. Either send us an email directly or leave a review on the App Store. App Store reviews will make the Follow empire stronger by bumping us up the rankings so please do click through and review.


Until next month