Band interview with The Days We Don't

The Days We Don’t are working up to their debut album in 2017. This comes hot on the heels of...

-our 2 EPs 'Noise Complaint' and 'Counting Sheep" (both of which can be found on Spotify or iTunes). With our debut album we're planning to go down quite a contemporary route- reflecting the attitude of our generation and society on the whole. We're also taking a bit of inspiration from Manchester Orchestra's Hope/Cope albums; recording a couple of our songs as softer, redux versions.


Based in England, The Days We Don’t use Twitter and Facebook to stay in touch with their audience…

- we also have our own website, through which you can find any upcoming gigs, photos and links to our songs. It's amazing nowadays how important social media is for upcoming artists. If it weren't for Twitter we wouldn't have got as far as we have done, so I can't stress how vital it is to keep on track with social media!

Although the internet is world wide, it’s important to start local and build your audience through your current networks…

- our largest audience is probably around Kent, where we originally formed. Our first ever gig was at the Tunbridge Wells Forum which was voted NME's best small venue. Our first ever headline gig there broke the record for most ticket sales for an independent artist! We recently played our first gig in Nottingham, which was for Oxfam Festival, and although it was a smaller venue the turnout was incredible! We've been using both Twitter and Facebook to promote gigs, making sure to include other bands who are also playing alongside us so they share with their fans too - reciprocating publicity amongst bands is key!

In the emerging music landscape it’s hard to predict where sales might come from…

-the majority of sales with us have been ticket sales and merchandise. While we do have music for sale on iTunes, we tend to advertise our Spotify or Soundcloud to ensure that everyone can hear our music free and easily- then if they like us they can come and see us live, maybe even buy a t-shirt!


To help bring people into the world of The Days We Don’t they…

try to tweet to all our new followers in order to engage with them and see us as people rather than a group. I do try (sometimes in vain) to be witty and have a bit of banter with our followers- whether it's about where they're from or what music they like. We used to have an automated message but to be honest I find them a bit tedious- they may work for some people but I prefer to actually talk to people, and I hope they appreciate it too!


How do The Days We Don’t make decisions about where to sink their energy?

My philosophy at the moment is much more business oriented- I see the band as a business and try to make decisions based on those ethics. In this industry as we have become more involved we've realised you have to spend money to make money- and if you see the band as a passion project it can seem hard to do, but every small business started off making losses and spending their own money in order to grow. At the moment none of us are in the band for the money, and I don't think money should be the main factor when thinking about it... In my opinion just being able to make a living doing something I love is enough to keep me motivated!


Doing all the marketing and promotion yourself can be difficult. Do they use any automation or any apps to stay on top of the demands of social media?

 So far we haven't used any apps or marketing tools. We are managing to stay on top of emails and social media and engage people on a much more human level. We are all still studying at university so we don't have a lot of time to dedicate to marketing strategies, but as we continue with social media we are learning a lot more about marketing in general, and whenever we get together we discuss the best possible ways to promote ourselves. We have also had help from promotional agencies such as Deuce, who have helped us get a lot more coverage, and we're also looking towards other promotion companies who will help us get our name out there.


The Days We Don’t have #3 tips for indie artists marketing their work…

The first and most important marketing tool is social media- whether it's Twitter, Facebook or any other site. All are really important for promoting yourself.

Secondly, I would say invest in some eye-catching, recognizable merchandise. Branding plays a massive role in marketing, and if you have a logo or name that stands out then it will really help in the long run. For example our name 'The Days We Don't' always raises one question: what does it mean? The fun part is we can create different stories and meanings and make it as deep and pretentious as we like- however, it engages interest and bemusement which is the aim at the end of the day.

Lastly, show your progression; in whatever field of creativity you find yourself it's important to document your work and share it with others- from small sketches to massive oil paintings, from tenuous covers to writing originals, this is what demonstrates your humanity and your talent and no matter how skillful you are you will always improve!

The Days We Don’t can be found here


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