Optimize your social media

Calling all artists, filmmakers, writers and musicians! This post is for you. If you’re on social media at all you’ll know that it’s a massive magnet that sucks all of your mettle into its all-consuming field.

Okay, so I might be overstating it, but I know that some days I spend too much time tweeting, pinning, posting and just generally socialling. That’s a word, right?

On the whole, I think social media is great. It’s transformed the Internet and allows relationships to be forged in all sorts of novel ways.


For artists and other creatives, it’s dramatically changed the interaction that we have with our audience. People want to know what’s going on behind the art. They want to see the inspiration, the technique, the failures, and successes.

This provides the opportunity for us to forge a new, stronger connection with our audience. It also throws up the challenge of marketing ourselves and, more than ever before, tempering the creative impulse with a solid social media marketing strategy.

But you can do it. You can develop your strategy and connect with your audience in a way that fosters trust, loyalty and sales.

As we head into the silly season and start to think about next year, it’s a great time to think about how our social media marketing has worked out this year. I strongly recommend you do a social media audit to see where you’re up to and where you might be heading.

Here’s how you do it…

·      Write down how many followers you have for each of the platforms you’re on.

·      Make a note of what sort of content you tend to post on each platform.

·      Pay attention to the amount of engagement you are generating.

That’s it. It’s that simple. This gives you a solid overview of where you’re at and can lay the foundation for planning where you want to go.


From there it’s useful to set yourself some goals for the coming month. Keep them realistic so that you’ll hit them and then set some new ones.

If you’d like an objective view of your social media presence I can do that for you. I’ll give you links to inspiration for your arts business, suggest goals and help you make your time on the socials worth your while.

Click through to take a look at the Follow Magazine Social Media Audit.


Nathan spends much of his time interviewing artists and other creatives about their marketing and promotions strategies. Thanks for taking the time to read this post and thereby invest in your own arts business!